Madden Longshot

This video production project was done for an advertising agency representing EA Madden. Several of these “Longshot” videos were shot at locations throughout the country, and Phoenix Production Services was hired to shoot the Phoenix version in a style that would blend with the other videos.

Phoenix Production Services provided the local video crew (two camera operators, gaffer, grip, sound, production assistants), video equipment, and studio space for the agency. The outside locations where shot in Mesa, Arizona, with the studio portions shot in Phoenix, Arizona at Reel Men Studios. Phoenix Production Services acted as a virtual video production company for the advertising agency, working on a fixed-price, turnkey basis to provide raw footage to their specifications.

One of the challenges with this video production project was shooting two different locations with very limited time with the talent. However, we managed to shoot the exteriors for the video, do a company move while shooting, re-set the studio scene, and shoot the behind-the-scenes footage and studio shots all within a few hours!

To read the case study on this project, click here.